From catwalks to submerged windows, the swimming pool conquersfashion, continues to be the star offashion. An iconic element that evokes freshness, relaxation and sensuality, perfect for celebrating the arrival of summer.
In fact, the pool continues to be the muse of fashion among fashion show trends and submerged showcases.
Victoria Beckham x Mango: a marriage of style and cinematic inspiration
The new Victoria Beckham x Mango collection is a prime example. A collaboration between the British designer and the Spanish retailer, this line draws inspiration from “La Piscine,” a 1969 cult film directed by Jacques Deray. A work that celebrates the pop and sensual aesthetics of the 1960s, with its bright colors, flowing shapes and bodies that move with languid elegance.
Pool parades fashion submerged showcases: a trend on the rise
Using a swimming pool as a backdrop for fashion shows is nothing new. In recent years, several brands have chosen to set their shows in this atmospheric setting, creating a unique and memorable atmosphere for the audience. An emblematic example is Chanel ‘s 2019 fashion show, which took place inside an Olympic-size swimming pool in Paris.
Submerged showcases: a touch of originality to attract attention
Even storefronts are succumbing to the allure of the pool. More and more brands are choosing to submerge their displays in water, creating an original and eye-catching scenic effect. An idea that allows them to attract the attention of passersby and arouse their curiosity.
Why does the swimming pool conquer fashion?
There are many reasons for the success of the swimming pool in the fashion world. First of all, this element represents the essence of summer, with its promises of relaxation, fun and carefreeness. In addition, the pool is a place for meeting and sharing, where unique and personal looks can be created. Finally, water has an extraordinary evocative power, capable of conveying feelings of freshness, lightness and freedom.
The swimming pool: a symbol of style and femininity
The presence of the pool in fashion shows and underwater showcases is not just a passing trend, but represents a true symbol of style and femininity. An element that celebrates the beauty of the female body and its ability to express itself through fashion.
Swimming pools, fashion submerged showcases, a perfect combination in mango stores, Victoria Beckam,
The swimming pool continues to be an inspiring muse for fashion, giving us striking images and unforgettable looks. An iconic element that represents the essence of summer and the beauty of the body.
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